Fort Myers, Florida -- Visitors to The Beaches of Fort Myers & Sanibel in southwest Florida have always enjoyed its relaxed, friendly atmosphere, but now it’s even more social. The Lee County Visitor & Convention Bureau (VCB) joined the world of social media with the launch of a Facebook Fan Page and Twitter account. Both soft-launched at the beginning of 2010 and have steadily grown with increased enthusiasm from past, present and future visitors to The Beaches of Fort Myers & Sanibel as well as the tourism industry as a whole.
The goal of the sites is to cultivate relationships and brand loyalty, as well as increase direct communication with consumers. The VCB will foster destination- and travel- related conversation between visitors and increase consumer interaction with the brand by engaging fans and followers in trivia and photo contests. Furthermore, the VCB plans to use the outlets to promote events and festivals in the destination along with packages and deals offered by local tourism partners.
“We are fortunate that our area has very loyal brand evangelists and hope to provide a forum for our past, present and future visitors to communicate with each other about their experiences in the destination,” said Tamara Pigott, VCB executive director.
To stay up-to-date on all the happenings along The Beaches of Fort Myers & Sanibel, become a fan of the destination by visiting www.Facebook.com/SocialLeeVCB or follow us on Twitter (@SocialLeeVCB). Also, you can learn more about the destination by visiting www.FortMyers-Sanibel.com .
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