The new SpringHill Suites Marriott Naples opened in November 2008. The 102-suite hotel is located just off I-75 at Collier Blvd. (Exit 101), the gateway to Naples, Marco Island and the Everglades. The SpringHill Suites Marriott features all studio suites, a complimentary hot breakfast buffet, free high speed Internet, a 24-hour business center, a 24-hour snack shop, a guest fitness center and a guest laundry room.

The Hotel at Naples Bay Resort is an 85-room hotel that opened in 2008, part of the new Naples Bay Resort mixed use development on the Gordon River and Naples Bay with direct access to the Gulf of Mexico. Naples Bay Resort includes condos, a spa, vacation cottages, a marina, the Olio on Naples Bay and Bonefish Grill restaurants and shopping.

Hotel Renovations Naples Beach Hotel & Golf Club opened a new $5 million swimming pool complex in early 2010 with two beachside pools, one a large recreational pool and the other a more secluded quiet pool. The pool complex also includes private cabanas and a bar with food service. This area is also an appealing tropical event space close to the Gulf of Mexico for evening sunset events. The resort also has completed an extensive upgrade of guest rooms and guest bathrooms.

LaPlaya Beach & Golf Resort recently refreshed the luxurious guest rooms with new bed linens, decor and fresh paint, including the addition of an accent wall. The poolside cabana furnishings have been completely updated, and upgraded package options are available. The resort's signature fine-dining restaurant Baleen boasts new furnishings including new chandeliers, chairs and a large group dining table. Baleen was recently awarded the prestigious "Award of Excellence 2009" by Wine Spectator magazine. In addition to updates to the resort’s rooms and restaurant, an extensive landscaping project is in progress to add to the lush tropical landscaping already in place at the resort.

The Ritz-Carlton, Naples beach resort has just debuted $6 million worth of new venues and enhancements. vue, or Virtual User Experience, is a state-of-the-art interactive entertainment lounge featuring all of the latest and most popular interactive virtual-reality games played via consoles hooked up to 40” LCD TVs, from Microsoft Xbox 360 Elite® game stations with wireless controllers, to Sony Playstation 3 and the latest from Nintendo Wii. In addition, vue boasts a 63” LCD with Blu-ray player controlled via remote touchpad and a top-of-the-line Bang and Olufsen surround sound system. The new Sushi Bar features a stunning 150-gallon fish tank. The tropical ambiance of the Gulf-front Gumbo Limbo casual restaurant was enhanced by the addition of a roofed area and an expanded boardwalk. The Sand Bar opened with a hip Tiki roof, a specially hand-carved wooden bar and unique cypress-stump chairs for guest to enjoy spectacular Gulf of Mexico views and tropical beverages. Nature’s Wonders offers children an interacive sanctuary complete with eleven aquariums including two touch tanks and a lab complete with microscopes. The Poolside Café has a recently added roof for a shaded, cooler experience to accompany its light fare menu, full bar and six new HD TV’s. The Beach House is a two-story, multi-purpose facility located overlooking the beach, the perfect setting for weddings and corporate and social events. The resorts traditional Lobby Lounge has been updated with elegant hardwood flooring and new furnishings.

The Hilton Marco Island Beach Resort & Spa recently renovated guestrooms and meeting space and now has a luxurious new 10,000 sq. ft. spa.

The Marco Beach Ocean Resort has renovated all 98 of its luxurious guest suites. The resort is located on the beach on Marco Island.

Hotels Going Green in Collier County Hotels along the Paradise Coast continue to achieve designation as Green Lodgings by the Florida Department of Environmental Protection. Fourteen hotels have received their official Green Lodging designation to date with five properties, the Hilton Marco Island Beach Resort & Spa, the Hilton Naples, Doubletree Guest Suites, Naples and both The Ritz-Carlton, Naples and The Ritz-Carlton Golf Resort, Naples having achieved the Two Palm designation due to their elevated level of conservation and other green initiatives.

The Florida Green Lodgings in the region are:

Naples area: Hilton Naples; the Doubletree Guest Suites Naples; Bellasera Hotel; Inn at Pelican Bay; Naples Grande Beach Resort; The Ritz-Carlton, Naples beach resort; The Ritz-Carlton Golf Resort, Naples; Hawthorn Suites of Naples; Naples Beach Hotel & Golf Club; Naples Courtyard Inn, and Greenlinks Golf Resort & Conference Center. Marco Island: Hilton Marco Island Beach Resort & Spa and Marco Island Marriott Beach Resort, Golf Club & Spa.

Everglades City: Ivey House Bed & Breakfast.

Several of the hotels have initiated innovative practices to conserve energy. Hilton Naples has planted a rooftop Confederate jasmine vine garden atop its ballroom, to reduce heat absorption. The DoubleTree Guest Suites Naples has a designated parking space for hybrid vehicles right outside the front door.